How To Write A Theory And Concept Paper . The first section, the introduction, identifies how and where the applicant’s mission and the funder’s mission intersect or align. Explain how the concepts of theory, research, and practice are integrated. Concept essay student example from www.slideshare.net The funding agency and demonstrate that the idea they are proposing is worthy of further. Posted on june 12, 2022 | by linus. Advertising concept papers are usually written by the creative and concept teams in advertising and marketing agencies.