How To Write A Value Proposition Paper . It can all get real overwhelming, real fast. Below outlines 6 elements of value proposition that can refine your brand messaging. Value Proposition Canvas B1 (39" x 28"), paper 170 g, (EN) from www.stattys.com Try to express your opinion briefly and clearly. Guy kawasaki’s value proposition template. Identify and assess the benefits delivered by your company and its products or services, along.